PAY.ON America continued its busy trade show season with the 2015 CNP Expo, which attracted 1000 attendees across the entire card not present chain, including payment providers, processors, acquirers, independen software organizations, fraud solution providers and online merchants.
The show, which took place at the Caribe Royale Hotel in Orlando, Florida, drew 40% more attendees than the 2014 event, and has witnessed exponential growth since its inception four years ago. This growth is truly a reflection of the challenges facing companies operating in the card not present space, but also the opportunities both domestically and internationally. PAY.ON’s Vice President Sales & Business Development, Adam Bowman, spoke specifically about the challenges and opportunities facing payment providers and their merchants when expanding globally and into European markets.
Speaking to an audience of both payment providers and merchants, Adam shared his views on establishing local entities (a necessity in Europe), the relative strengths of different markets within the European region, and the importance of alternative payment methods across the region. He also highlighted some of the compliance and regulatory issues that US companies need to be aware of when developing their international expansion strategy.
The editorial team from CardNotPresent.com reported on the track session, which was moderated by Peter Caparso, COO of BlueSnap. Adam Bowman was joined on the panel by executives of ModusLink and Computop, who added their own insights and expertise on European expansion. The article on the CardNotPresent website provides further details, as well as broader coverage of the CNP Expo.
Cross-border commerce and fraud prevention feature prominently at CNP Expo 2015
The track sessions at this year’s CNP Expo – predominantly multi-speaker panel discussions – covered a range of timely subjects, notably fraud prevention, and the tools and tactics that can be used to fight account takeover, fraudulent chargebacks, and constantly evolving cybercrime methods. A recurring theme was the expected spike in CNP fraud, which is anticipated when EMV migration and the accompanying liability shift takes place in the USA on October 1st. Fraudsters will target the weakest link in the chain, so fraud efforts are expected to shift from card present to online and call centers, which is what other regions (such as the UK) experienced during EMV rollout.
From a cross-border perspective, Europe was not the only region that was put under the spotlight at CNP Expo 2015. One of the standout sessions, “Go East, Young Man”, focused on India and China, and the challenges of expanding into these enormous eCommerce markets. Joe Emig, VP Business Development, International Acquiring at Payvision, chaired a highly informative cross-border discussion that looked at how payment providers and their merchants can work with China Union Pay to succeed in China, and also highlighted the rapidly-growing importance of Alipay. As well as China and India, the panelists also weighed in with their thoughts about other growth markets in the APAC region, highlighting South Korea, Thailand, and Indonesia as markets with latent opportunity.
As Cross-border Commerce Sponsor at the 2015 CNP Expo, attendees from PAY.ON were encouraged to see these topics receiving plenty of attention, and a high level of interest from payment companies who are looking to grow their business internationally. Additionally, many of these companies were looking at opportunities to partnering with technology providers and global gateway companies who can facilitate international expansion quickly, simply, and in a scalable manner.
With this trend in the market, the CNP Expo also provided the ideal stage to showcase the capabilities of PAY.ON’s Open Payment Platform. In a live demo format, Sales Engineer Eric Williams was able to demonstrate how the interactive documentation that accompanies the Open Payment Platform makes international expansion simple, with intuitive tutorials that give developers the tools they need to set up COPYandPAY widget-based payment pages.