PAY.ON has integrated the payment network of Turkish routing gateway iyziconnectby iyzi Payments into its services to offer payment providers a direct and unhindered access to the otherwise strongly fragmented Turkish payment market. With the integration PAY.ON and iyzi Payments are extending their strategic partnership that began in April. PAY.ON thus further simplifies global transaction processing.
Markus Rinderer, CEO PAY.ON AG: “payment service providers/independent sales organizations – and their merchants – supported by PAY.ON can now use PaySourcing and PayPipe also to access Turkey-based payment methods and local payment providers. The basis for this is our collaboration with iyzi Payments, including the related transfer of knowledge to perfectly match the specific characteristics of the Turkish market. We have thus extended our global payment infrastructure, adding an important building block, and we will continue to focus increasingly on new and financially strong regions.”
The Turkish e-commerce sector is an emerging market in international comparison and is showing substantial growth, in particular because of the young and especially Web-savvy population. According to BKM, the central Turkish bank card agency, online goods worth a total of 30.7 billion Turkish lira were sold in 2012, compared with 22.9 billion in 2011. Fragmentation of the Turkish payment market poses a special challenge for international payment service providers and independent sales organizations. Consumers thus primarily use local credit cards, debit cards and loyalty cards, which are only issued in their own regions. The card in question is processed exclusively by certain local banks. The solution for this scenario is iyziconnect, a specialist gateway that quickly, easily and instantly provides a connection to the Turkish payment network – and which has now been integrated into the global PAY.ON network. Among others, Garanti Bank, Isbank and Yapi Kredi bank are already integrated; they cover approximately 50 per cent of Turkish cardholders.
The iyziconnect routing gateway provides dedicated connections to pertinent Turkish payment methods and financial institutions, including acquirers. At the same time, it fully complies with the internationally applicable payment card industry (PCI) and security guidelines. The available payment methods include +Bonus Card, Maximum Card, PayPal, Parakod, iPara, Mangir Kart and paysafecard. More payment methods will follow shortly.
Barbaros Özbugutu, CEO iyzi Payments: “iyziconnect is the payment bridge to Turkey; it provides payment service providers and e-commerce companies with a connection to their platforms, integrating all pertinent payment methods in Turkey. This in turn vastly facilitates access to the Turkish market for foreign companies. After successfully launching our iyzico product in Turkey in April, which is based on the COPYandPAY solution by PAY.ON, cooperation with iyziconnect now means a further intensification of our cooperation with PAY.ON; this is something that we are delighted about.”