The Electronic Transactions Association (ETA) is an international trade association representing companies in the US that offer electronic transaction processing products and services. The purpose of ETA is to influence, monitor and help shape the merchant acquiring industry by providing leadership through the exchange of information.
For this reason the ETA conference – held in spring and autumn – is an important get together of industry. In order to expand our overseas activities we joined the conference and were very impressed by the high-quality contacts we made and discussions we found there.
One of conference highlights was the ETA’s Compliance Day, a forum for banks, processors and independent sales organizations exclusively. Purpose: Helping the merchant acquiring community to better understand the full spectrum of rules and requirements that govern the payments industry.
It was very interesting to present PAY.ON and its unique solutions to independent sales organizations, acquirers and processors. We found high interest in solutions for the European payment market. US based providers are more and more forced to offer solutions to merchants to want to globalize their business. In the very saturated US market PAY.ON has a high advantage in comparison to other European processors as we can offer much more scalable and reliable processing services as other players in Europe.
Other very interesting events we had let to pass due to our full appointment book. In each case, the trip to Las Vegas has paid off for us, and we hope that we can soon report about the first results which we now work on to bring to success.
The next exhibition we are going to visit is the Cards and Payment Solutions (15-16 May 2012) in Abu Dhabi. We look forward to this event to strengthen our Middle East connections and new business. And of course we will inform you about the results and our impressions in this blog.