New whitepaper reveals how demographic shifts and technological advances are transforming the digital commerce opportunity
ACI Worldwide collaborated with First Annapolis to publish a new whitepaper that highlights the pivotal role of payment acceptance in enabling merchant growth strategies. The paper, Fast-track merchant growth paths in eCommerce, sets forth a new framework for understanding key digital commerce growth paths, illustrated through merchants that have mastered the accompanying payments challenges.
The whitepaper defines five principal growth paths for merchants: selling online for the first time, optimizing a domestic eCommerce business, expanding cross-border, investing in mobile, and delivering on omni-channel. While these growth paths often intersect, each presents specific payments challenges that need to be overcome.
As digital commerce booms, payment is increasingly seen as an integral part of the full shopping experience, rather than simply the final step in the sales process. Consequently, finding solutions to the payment challenges of each of these strategies is critical to capitalizing on the $2.2 trillion global eCommerce opportunity.
“Payments, and the role they play in converting shoppers into buyers, is increasingly central to merchants’ growth trajectories,” explains Mike Braatz, chief product officer, ACI Worldwide. “Savvy merchants know that payments are essential to a great shopping experience, and understand that they can often be the differentiator. We hope this paper enlightens readers regarding payments’ potential role in significant merchant growth within a shifting environment of expanding opportunities.”
“Merchants and their partners must evolve over time from prioritizing speed to market to optimizing the trade-offs between conversion and fraud,” said Joel Van Arsdale, partner, First Annapolis Consulting. “Leveraging open technologies and building global capabilities are keys to success, as illustrated through the case studies presented in this new paper.”
Markus Rinderer, SVP – Product Line Manager, ACI Worldwide, will be speaking at the DRF PaymentsEd Forum on August 10th, taking a ‘deep dive’ into the cross-border growth trajectory that is identified as a key digital commerce opportunity within the whitepaper.
The whitepaper is now available for downloaded from www.aciworldwide.com/merchantgrowth.