Going global? PAY.ON to discuss navigating international strategies at ETA Transact 15

By Christopher Taine on 27. March 2015 in Market Insights


Which region should my business expand into? What payment types matter? Am I better off partnering with an acquirer or using a payment service provider? This are just some of the issues facing payments businesses as they navigate the sometimes stormy waters of international expansion.

However, it is precisely these issues that will be under discussion during a strategic session during the first day of ETA Transact 15. The panel discussion, part of the ‘Going Global’ track, will feature our own Adam Bowman, Vice President of Sales & Business Development. Adam will bring insights from over 20 years of experience in payments and management consulting, and will be joined onstage by a number of experienced payment industry executives, including Caroline Hometh, Managing Director of Rocketpay Group.

ETA Transact 15 is taking place in San Francisco, March 31st – April 2nd, and as one of the biggest global payment conferences, will present a packed program of keynotes, educational talks, and networking events. While some attendees may spend the first day of the conference networking on the greens and fairways of the Presidio golf course, those who are serious about taking their payments business global will be at the Moscone Center bright and early to catch the “Navigating International Strategies” session, taking place at 9am.

Following are some of the topics that will be touched upon in the course of this informative panel discussion:

  • Local forms of payment and maximizing conversions
  • Regulatory differences and considerations when expanding into new markets
  • Interchange differences
  • Merchant marketing in International Markets
  • Partner or build? Or both?

Adam will add particularly relevant insight to the last point, as PAY.ON has recently announced major strategic partnerships with Planet Payment and National Merchants Association (NMA) that extend cross-border capabilities.

Navigating International Strategies

Tuesday, March 31

9:00 AM – 10:00 AM

Room: 304, Esplanade Level, Moscone South



Christopher Taine

About the Author

Christopher TaineView all posts by Christopher Taine
Social Media & PR Manager Spreading the word about PAY.ON's products and services.


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