U.S. Export: Cyber Monday – eCommerce and mCommerce soar

By Annett van de Bunt - Head of Marketing on 5. December 2013 in Market Insights
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According to IBM Digital Analytics Benchmark, this year’s Cyber Monday was the biggest U.S. online spending day in history, with online sales up 20.6% over 2012. Those big gains in online sales came at the expense of offline retailers who were hoping to cash in during this year’s holiday season. Shoppers spent $1.7 billion less during the period of 2013 Black Friday and the weekend following Thanksgiving than they did 2012. However, the reductions in offline spending didn’t deter online shoppers. Rather, internet shopping over the five days from Thanksgiving through Cyber Monday 2013 went up 16.5% year-over-year.

Cyber Monday goes Mobile
According to new IBM consumer data, mobile sales led the way to this historical record. With consumers taking full advantage of their mobile devices, exceeding 17% of total U.S. online sales, an increase of 55.4% over the same period 2012. Smartphones drove 19.7% of all online traffic on Cyber Monday 2013 compared to tablets at 11.5%, making it the browsing device of choice, the IBM report said. Tablets drove 11.7% of all online sales, more than double that of smartphones, which accounted for 5.5% of all online sales. On average, tablet users spent $126.30 per order compared to smartphone users who spent $106.49. Also, IBM researchers found iOS users spent $120.29 per order on Cyber Monday 2013 compared to $106.70 per order for Android users.

Cross Border – It is not only the U.S.
However, it is not only the U.S. What used to be an American phenomenon has gone global. According to Borderfree, New York City-based market leader in international cross-border eCommerce solutions, online sales to international customers rose 50% during the 2013 five days Thanksgiving holiday season. And CNBC reports, that significant increases in international traffic and sales during post-Thanksgiving events like Black Friday and Cyber Monday 2013 could be observed.

And at PAY.ONover the five days from Thanksgiving through Cyber Monday 2013 transactions increased by 67.8% as compared to last year. Most transactions were generated from payment service providers serving merchants from retail and digital goods. Transactions with mobile devices accounted for 26.1%.

It’s a fact – European eCommerce and mCommerce also soar on Cyber Monday.

Annett van de Bunt - Head of Marketing

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Annett van de Bunt - Head of MarketingView all posts by Annett van de Bunt - Head of Marketing

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